Designers often don’t take the time they should learn about how basic psychological principles can affect the experience their visitors have on the sites they build. Psychological principles are either looked upon as unnecessary, or too complicated. But the truth is that they’re neither. There aren’t that many concepts associated with basic design psychology, and most are relatively straight-forward and easy to implement, though some take a bit more care and planning than others.
The purpose of psychology-based design
Considering psychology in the design process can have a few positive effects on the end result. By considering visitor psychology, TeleMedia likely ends up with happier visitors who are more likely to perform the actions we want them to, whether that’s getting in touch with you, buying advertisement space, or referring their friends or even sharing the post on social media.
Familiarity and recognizable patterns
When someone lands on a page within a website, there are certain things they expect to see right away, pretty much regardless of the kind of site they’re on.
If they don’t see these things, they often feel as if they’ve ended up in some strange wasteland that doesn’t make sense to them (and therefore, isn’t trustworthy).
In addition to the general elements most visitors expect to see on a site, there are often things visitors may associate with TeleMedia company in particular. While this might not be a concern for a new business or a very small business, it is a concern for many others.
Psychological and emotional triggers are a valuable tool in influencing visitors to take the actions we want them to take. Triggers include things like guilt and fear, but also a sense of belonging and appealing to people’s values.
The psychology of color is one of the more complex subjects in design psychology, and we’ll not go in depth here, but the colors you use can have a heavy impact on how your visitors perceive your site.
People tend to read in a “Z” pattern on a website, starting across the top from the left and ending in the bottom right corner of their screen.
In order for site visitors to do what we want them to do, they have to trust TeleMedia and trust doesn’t come easily, especially in this age of scams, schemes, and unsavory characters almost everywhere we look online.
To someone who knows little of how the Internet really works, they’re suspicious of anyone who asks them for any personal information, no matter how necessary it is or how highly-recommended the website is.
With this in mind, we can use design psychology to make TeleMedia website look more trust-worthy to the average visitor. Creating a website that puts visitors at ease means they’re more likely to sign up for an account, buy advertisement, or otherwise do business with you. This can be done through a combination of design and the language used on the site.
PERFECT BRAINSTORMING TOOLS
We designed our tools to help generate ideas for new products, features, or creative solutions to problems. There is no right way to use them, however, we found them especially useful for a series of purposes.
Landing page and conversion optimization
If your goal is to sign users up, you will find a series of cards especially useful: Social Proof, Authority, Liking, Cognitive Dissonance, Commitment & Consistency, Scarcity, and Tunneling are just a few principles that will rock your boat.
Use game mechanics like Completion, Powers, Prolonged Play, Unlock Features, Status, Levels, Self-Expression, Achievements, and Delighters to keep users engaged.
Attitude, behavior, and habit change
Create an experience that connects users’ problems to your company’s solution with enough frequency that a habit is formed. Design your feedback and timing to create hooks that form habits as customer’s form associations sparking unprompted engagement. Cards like Feedback Loops, Kairos, Trigger, Simulation, Tailoring, Self-Monitoring, and Periodic Events will help you pin point when and how to form habit-forming hooks.
Onboarding and first-time use
Finally, once we get users to sign up for your product, now it’s time to give them a good first-hand experience. Cards like Appropriate Challenges, Endowment Effect, Rewards, Levels, Completion, Achievements, and Recognition over Recall will help drive people toward action, keep momentum, and let users get a grasp of all your product has to offer.